Acceptable Use Policy

1. Email Sending Requirements

To maintain high deliverability and protect our sending reputation, all email sending through  Simply Send  must meet the following requirements:

1.1 Sending Statistics

We monitor sending rates and may pause sending or suspend an account when these thresholds are exceeded:

Sending-pause thresholds

• Complaint Rate: Sending may be paused above 0.05%
• Bounce Rate: Sending may be paused above 1.25%
• Unsubscribe Rate: Sending may be paused above 0.1%
• Spam Trap Hits: Zero tolerance policy

1.2 Mailing List Requirements

All email recipients must have provided explicit consent to receive communications from you. When sending to contacts, you must:

• Obtain consent through a clear opt-in process
• Include a valid physical mailing address in all emails
• Clearly identify yourself or your organization
• Provide a prominent and functional unsubscribe mechanism
• Process opt-out requests within 7 days
• Never use purchased, rented, scraped, or third-party email lists

2. Prohibited Content

The following types of content are strictly prohibited in emails sent through our Service:

• Cold emails, unsolicited outreach, or emails sent to recipients who have not explicitly opted in
• Marketing emails sent using the transactional API
• Emails sent on behalf of third-party brands or businesses you do not own or are not explicitly authorised to represent
• Bulk email campaigns to purchased, rented, or scraped lists
• Adult content, pornography, or sexually explicit material
• Illegal goods or services
• Pharmaceutical products or supplements with unverified claims
• Gambling, betting, or casino-related content
• Multi-level marketing or pyramid schemes
• Get rich quick schemes or high-yield investment programs
• Payday loans, short-term financing, or debt collection services
• Counterfeit or replica products
• Malware, viruses, or any malicious software
• Content that promotes violence, hate, or discrimination
• Misleading or deceptive content
• Harassment, threats, or abusive content

3. Prohibited Activities

When using the Service, you agree not to:

• Send cold emails, spam, or unsolicited bulk email of any kind
• Use purchased, rented, scraped, or third-party email lists
• Send emails on behalf of any brand, product, or service you do not own or have written authorisation to represent
• Use the marketing API for transactional emails or the transactional API for promotional content
• Manipulate or forge email headers
• Impersonate others or misrepresent your identity
• Engage in phishing or social engineering
• Interfere with or disrupt the Service
• Attempt to gain unauthorized access to our systems
• Use the Service to violate any laws or regulations
• Circumvent any security measures or rate limits
• Use the Service to send emails to harvested email addresses
• Connect a Google account, import Google Workspace data, or use a marketplace subscription without the authority required to do so
• Attempt to bypass, defeat, or interfere with our abuse, compliance, rate-limiting, or security controls

4. Account Usage

4.1 General Restrictions

You are prohibited from:

• Creating multiple accounts to circumvent usage limits
• Sharing API keys or account credentials
• Using the Service to send emails on behalf of third parties without authorization
• Engaging in any activity that could harm our infrastructure or reputation

4.2 Compliance with Laws

You are responsible for ensuring that your use of the Service complies with all applicable laws and regulations, including but not limited to:

• CAN-SPAM Act (US)
• TCPA — Telephone Consumer Protection Act (US, relevant to any SMS or phone-based communications)
• CASL (Canada)
• GDPR (EU/UK)
• CCPA / CPRA (California)
• ePrivacy Directive
• Other applicable data protection and anti-spam laws in your jurisdiction

4.3 Google Integrations and Marketplace Accounts

If you connect Google Contacts, Google Sheets, or Google Forms, you represent that you are authorized to connect the Google account, select the source data, import the selected records, and use those records in Simply Send. You remain responsible for all required notices, permissions, consent, unsubscribe handling, and legal bases for your use of imported data.

If you purchase through AWS Marketplace, Google Cloud Marketplace, or the Shopify App Store or another Shopify channel when available, you must comply with the applicable channel terms and use only the account, organization, store, and workspace you are authorized to link. You may not manipulate entitlement, account-linking, payment, order, charge, or procurement information. Google Workspace Marketplace is an installation and discovery channel for the Google Workspace integration; it does not authorize you to access or use data beyond the permissions you grant.

5. Monitoring and Enforcement

We reserve the right to:

• Monitor your use of the Service for compliance with this AUP
• Investigate any suspected violations
• Remove or disable access to any content that violates this AUP
• Suspend or terminate your account for any violation of this AUP

We will make reasonable efforts to notify you of any violations and provide an opportunity to cure when appropriate. However, we may take immediate action without notice in cases of severe violations or threats to our infrastructure.

6. Reporting Violations

If you believe that another user of the Service is violating this AUP, please report it to us immediately at [email protected]. Include as much detail as possible, including message headers and a description of the violation.

7. Changes to This Policy

We may update this Acceptable Use Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date at the top of this document. Your continued use of the Service after such changes constitutes your acceptance of the revised policy.

8. Contact Us

If you have any questions about this Acceptable Use Policy, please contact us at: [email protected]