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    Email workflows

    Every email can have
    a next step.

    Connect triggers, actions, conditions, and waits into a journey your team can understand.

    Build your first workflowSee workflow guide
    Contact addedJoins a listSend welcome emailWelcome to our listWait 1 day1 dayHas engaged?Opened or clickedYesNoContinue journeyNext stepsWait before follow-upWait 3 daysContact addedJoins a listSend welcome emailWelcome to our listWait 1 day1 dayHas engaged?Opened or clickedYesNoContinue journeyNext stepsWait beforefollow-upWait 3 days

    Trigger with purpose.

    Start a workflow when the right thing happens, like a contact joining a list or an email being opened.

    Make each action explicit.

    Connect the next email to a clear purpose. Configure each step so it’s easy to understand.

    Give timing some thought.

    Add delays and wait conditions to space your messages and respond to how people engage.

    A journey you can
    read before it runs.

    Click any node to configure the details. Make sure each step is complete so your workflow runs exactly as intended.

    Resolve node settings before activationComplete all required fields in each node to turn on your workflow.
    Send welcome emailWelcome to our listSend welcome emailTemplateChoose a template!Select a templateSender[email protected]SubjectWelcome to our list!Preview text (optional)Thanks for joining us.Send welcome emailWelcome to our listSend welcome emailTemplateChoose a template!Select a templateSender[email protected]SubjectWelcome to our list!Preview text (optional)Thanks for joining us.
    Illustrative editor · Complete required settings before activation

    Choose the path.
    Then follow the execution.

    Once your workflow is active, follow contacts through each step and understand where they are in the journey.

    Contact addedOct 2, 09:14 UTC
    Email sentOct 2, 09:14 UTC
    Wait 1 dayOct 3, 09:14 UTC
    Condition metOct 3, 11:02 UTC
    Illustrative execution history

    Practical workflows for real business moments.

    Here are two common ways to use email workflows. Each is a starting point you can tailor to your team.

    Welcome a new contact

    Send a warm welcome, wait a bit, and follow up only if they haven’t engaged.

    Contact addedJoins a listSend welcome emailWelcome to our listWait 2 days2 days

    Introduce your brand, set expectations, and send a friendly follow-up to people who haven’t opened the first email.

    Follow up thoughtfully

    Reach out again when someone hasn’t engaged and keep the conversation going.

    Wait 3 daysGive people timeSend follow-upA helpful reminderContinue journeyNext steps

    Give people time, send a helpful reminder, and follow the next step in their journey.

    Frequently asked questions

    What’s the difference between workflows and campaigns?

    Workflows automate a series of steps based on triggers and conditions, while campaigns are typically one-time sends to a selected audience.

    Can I add delays between steps?

    Yes. Add delays or wait for a specific condition before connecting to the next step.

    Build the next step with intention.

    Turn your ideas into email workflows that move your audience forward.

    Explore workflows