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    Email analytics

    Know what
    happens after send.

    Follow delivery, engagement, and the issues that deserve your attention—in the right context.

    Explore analyticsLearn about email events
    Email activityIllustrative preview · Sample data
    Events per hour · Example day · Each chart uses its own scale

    Delivery volume

    SentDelivered

    Delivery issues & opt-outs

    BouncedComplainedUnsubscribed

    Engagement

    OpenedClicked
    Times shown in UTCEvent counts, not unique recipients

    Three questions. Three clearer views.

    Email analytics organized around what you actually want to know, from send to engagement.

    Did it send?

    See how many emails were sent and delivered over time, so you can understand your true sending volume.

    Order confirmation
    SentDelivered
    From your request to the receiving server

    What needs attention?

    Spot delivery issues and opt-outs at a glance, with a dedicated view for bounces, complaints, and unsubscribes.

    Different signals. Different meanings.
    Delivery bounced
    Complaint received
    Recipient opted out

    How did it engage?

    Track opens and clicks to see how your audience is interacting with your messages over time.

    Product updateOpen observed
    Explore what’s new
    Observed activity, with context

    Focus on what matters

    Small signals should
    not disappear.

    Delivery issues and opt-outs are often a small part of total volume—but they can have a big impact. A dedicated view with its own scale helps you spot changes early.

    A closer look at one eventIllustrative example
    Delivery bouncedOne event worth understanding
    Bounce
    Order confirmationTo [email protected]
    What happened
    The recipient’s server did not accept this message.
    Why it matters
    A small event count can still reveal an important delivery issue.

    Read bounces, complaints, and opt-outs in their own context. They describe different outcomes.

    Live View

    Watch the current session.
    Investigate the message.

    Live View shows activity as it happens. Follow delivery and engagement events in the current session to understand what’s going on.

    LiveTransactional MarketingTime zone · UTC
    Message eventsIllustrative preview
    1. Sent

      We accepted your request and queued the message.

    2. Delivered

      Accepted by the recipient’s mail server.

    3. Opened

      An open was observed; may include automated clients.

    4. Clicked

      A link click was observed.

    Closing Live View clears the displayed session. Reopening starts a new session.

    Understand the signal

    Read the signal honestly.

    Each metric tells you something different. Knowing what it means—and what it doesn’t—helps you make better decisions.

    Delivered

    Delivered means your email was accepted by the recipient’s mail server. It does not guarantee the message reached the inbox.

    Opens and clicks

    Opens and clicks can be affected by privacy features and automated clients. Counts are not necessarily unique people.

    Frequently asked questions

    What does “delivered” mean in the reports?

    The recipient’s mail server accepted the email. This does not guarantee inbox placement or that a person read it.

    Are opens and clicks unique people?

    Not necessarily. Automated clients and privacy tools can affect observed opens and clicks. Interpret them as signals rather than a count of people.

    Turn email activity into
    a clearer next step.

    Explore analytics